Nigeria poised to exploit profitable sports industry

NASCOM nurtures sports and academics at grassroots level poised to benefit from growing revenue in Sports

NASCOM nurtures sports and academics at grassroots level poised to benefit from growing revenue in Sports

From OKORO CHINEDU in Lagos, Nigeria
LAGOS, (CAJ News) – Nigeria ‘s Federal Ministry of Industry, Trade and Investment has outlined plans to explore avenues to make the most of the lucrative global sports industry.

The ministry is plans to set up a joint inter-agency body to of benefitting from the $800 billion annual global sports revenue.

This was part of the decisions reached in an interagency meeting when the Director-General, National Sports Commission (NSC), Alhassan Yakmut, led a team from NSC on a business mission to the Industry Ministry.

Greyne Anosike, Ministry Spokesperson, said Permanent Secretary in the Ministry, Ambassador Abdulkadir Musa, told the delegation that Nigeria has come to a point in her economic renaissance where it has to
harness abundant raw materials especially from Nigeria Petrochemical industrial sector to promote revenue growth and create employment.

Musa said sportswear (canvas) are products of cotton and petroleum products which can be produced in Nigeria to meet the needs of the Nation’s paramilitary-customs, Immigration, Civil Defence and National
Youth Service Corps.

He insisted that the process of manufacturing these items in Nigeria
must receive expedited attention to save National revenue, create jobs as well as boast the health of citizens through exercise.

Earlier, the Director General of the NSC, Mallam Alhassan Yakmut said the commission was set to rebase and rebrand Nigeria by exploring huge business opportunities available in sports.

“As huge as Nigeria is and as versatile as her sports men and women are, Nigeria benefits nothing from $800 billion annual global sports revenue,” he said.

He argued that revenue from sporting businesses in Nigeria should exceed that of Nollywood (local movie industry).

CAJ News

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