LAGOS, (CAJ News) – AN executive with Nigeria’s largest online store has urged local entrepreneurs to embrace innovation.
Chief Executive Officer of Supermart.ng, Raphael Afaedor, said the entrepreneurs must “see the many problems in Nigeria as opportunities for them to solve financially rewarding problems.”
He made this statement during a panel session at the recent 2015 Small and Medium Enterprises conference organized by the Lagos Business School.
Afaedor said what every entrepreneurs needed was innovations that can solve societal problems and in return, the society rewards them financially.
He noted that in building the business, there were many discouragements and challenges, notably among which was the logistics of delivering the products within promised time owing to the traffic situation in Lagos.
“However, because we set our mind on solving the problem, we were able to find our way around it. There will always be a solution if you are determined as an entrepreneur to really create value and solve problems,” he added.
– CAJ News