JOHANNESBURG, (CAJ News) – BARLOWORLD Equipment has become the first business in Africa to transform its business using the SAP Cloud4Customer cloud solution.
This follows the need to transform its business operations to maintain its competitive position.
Barloworld Equipment teamed up with Britehouse, an SAP partner that recommended a hosted CRM solution, SAP Cloud4Customer, which pools company data and delivers business intelligence functions. This would improve the
planning and execution of sales, as well as bring service, marketing and e-commerce operations into the fold, officials said.
We opted for SAP Cloud4Customer because it appeared not only to be able to solve our ongoing synchronisation issues, by providing online and offline transaction capability, but also provided us with a number of new options,
including a full view of our many operations,” said Barloworld Equipment e-process manager, Andrew Kerr.
Barloworld Equipment is the first African customer to implement SAP Cloud4Customer and now has a single platform that delivers consolidated data management with mobility capabilities and provides real-time flow of information.
The project team developed a proof of concept system within two weeks and had six months to implement the entire new solution.
“This project illustrates that Barloworld Equipment really comprehends that, in a highly competitive marketplace, a compelling and sustainable customer experience is built on information and end-to-end business integration.
“It also demonstrates that cloud-based solutions enable Barloworld Equipment to deliver these capabilities fast and flexibly,” said Ashley Boag, Director of Cloud at SAP Africa.
Barloworld Equipment General Manager: sales and supply chain, Lloyd Thomas, said this was the fastest SAP implementation with enterprise-wide impact with which he had been involved.
Barloworld Equipment, a subsidiary of the Barloworld Group, with its diverse operations, including technical service centres, warehouses across multiple locations, fractured data and equipment, needed to transform its 12-year-old IT backend system to maintain pace with digital transformation demands.
– CAJ News